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Get your heads out of your asses! PART 2

December 12, 2011 in Big Girl Panties Advice by Christine

If you missed Part 1, please click HERE.

In the interest of fairness, I am posting Tina Doane’s response :

From: Tina Doane <barefoot@tinadoane.com>
To: christine@wootness.net <christine@wootness.net>
Subject:
Date: Sun, 11 Dec 2011 09:22:56 -0800

While I appreciate your concern, you really need to work your communication skills a little more. I don’t care that you or anyone else disagree or doesn’t approve of my images. What I do care about is your choice to be bullies and hide begind a computer screen spreading hate. I assume your grown woman and there are more productive ways to get your point or concern across. But you just come off as someone who is a bulky and hateful. I’ll keep doing my candy jar poses. No baby will ever get hurt. So why don’t you move on to bullying someone else. You have no power over me or my work. I really hope you learn how to be nicer, mature person someday.

Tina Doane
Barefoot Photography
www.tinadoane.com
951-281-4610

Another Craigslist Tragedy in the Making…

December 10, 2011 in Big Girl Panties Advice, Snark, Sarcasm & Silliness by Christine

LINK TO ORIGINAL AD

WANTED : A wedding photographer willing to take photos for free (we’re broke college kids) and collaborate with the bride to let her edit them. Dual credit will be given in the event the photos are used for a portfolio.

The wedding will be very small (less than 10 people) and will take place on December 10th, 2011 at 11:30 a.m.

If there is an interest in having a complete range of photos (getting ready to the ceremony, to some more posed photography after the ceremony) please let me know.

The photographer needs to have experience with a camera (aperture, shutter speed, etc) and taking quality photos, but not necessarily wedding photography.

Wow. Just wow. Did you notice that the wedding takes place TODAY? This ad was placed on December 4th. That means SIX days before their wedding, this couple decides to try and do something about their wedding photography.

I was alerted to this ridicuous request by a top-secret informant who felt it only fitting to try and educate this couple, although it will probably fall on dear ears.

Here is the email that was sent by the photographer to the couple. I will update later if a response is received.

I’m going to assume you’re young college students and not really thinking things through. I understand you’re broke, but still want to get married. That’s great. Praises to you.

But honestly…. the one single thing (besides your rings and marriage license) that you will have from your wedding in a year, in ten years, in fifty years, will be your wedding photographs. And you want someone to do them for free? Are you asking for someone to DJ for free? Cater for free? The state to donate your marriage license? Since you’re getting married on a Saturday, that alone is going to cost you $45. How about the rings? The dress? Flowers? Not only that, but you’re asking for hours and hours of coverage.

Do you not have respect for someone’s time to understand that they will spend the entire day on their feet, hauling around several pieces of equipment, dealing with the stress of keeping track of which photos have been taken, which ones haven’t, and listening to people tell them how to do their job the entire day. Yet, the only compensation you’re offering is “dual credit in the event the images are used for a portfolio.” Oh, and maybe something to eat at the reception. I’m going to guess that when you spend an entire day doing a job for someone else, you like to have some cash to go in your pocket. Something that helps to pay your bills at the end of the week. To add insult to injury, you’re asking for someone who has experience and can take quality images. Your photographer, even if they don’t have wedding experience, will have had to have some training in order to have that experience and to take those quality images. Again, you are showing a lot of disrespect by not offering to compensate them for their time.

One last thing to consider…. you don’t care if they have had wedding experience or not. I can tell you right now that taking photos at a wedding is an entire different world, no make that an entire different universe, from taking photos of kids or dogs or flowers or even “creative” self-portraits. Again… your wedding photos will be what you have to look back on about one of the most important days of your life. And you want to risk it by not even caring if the person has experience taking wedding photos.

You might as well buy a $50 digital point and shoot and give it to your neighbor’s kid. At least then you’ll have some “creative angles” to go with the out of focus, poorly exposed, badly cropped images you will likely get. I’m sure that you can just fix it photoshop later since you’re expecting to edit them anyway.

Good luck.

Get your heads out of your asses!

December 9, 2011 in Big Girl Panties Advice by Christine

Since I’m not a baby or children photographer, I have hesitated to comment on this subject, but enough is enough.

Babies and children are precious, precious beings and we, as professional photographers have been entrusted with these tiny people by their parents to capture their important portraits as they come into the world and begin blossoming into childhood.

NEVER, in a million jillion years should we EVER place these tiny beings at risk.

There are some photographic fads out there of babies being placed in risky situations. I’ve seen a baby in a basket on a railroad track. Seriously? What the hell just possessed you to do that? This isn’t even artistic! Yes, it’s unusual, but so is eating a brillo pad for breakfast.

This photograph is an example of the kind of idiocy I have been seeing:

(C) Barefoot Photography by Tina Doane

Before anyone gets their panties in a wad about this photo being placed here, I give you Section 107 of the Copyright Law (title 17, US Code):

Section 107 contains a list of the various purposes for which the reproduction of a particular work may be considered fair, such as criticism, comment, news reporting, teaching, scholarship, and research. Section 107 also sets out four factors to be considered in determining whether or not a particular use is fair:

  1. The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes

OK, back to business. The above photo is wrong. It’s just wrong. Before you get your panties in yet another wad, this is NOT a composite. I have researched this and am satisfied that this was not done as a multiple composite image.

And here’s the really bad part – there ARE cool shots of babies out there (remember the baby hanging from a tree limb fad? oh, wait, that’s STILL a fad, no remembering involved) – and these shots ARE the result of composites, HOWEVER, sometimes newbie photographers (or seasoned photographers, for that matter) do not do any research at all and just blunder into a shoot like this with no prior planning and try to reproduce the shot as if it were not a composite.

So, we have tiny little beings being stuffed into glass containers, hung from tree limbs and propped up on their elbows till hell won’t have it.

Babies are NOT TOYS. I don’t care if you have a billion dollars in insurance policies, do not risk your tiny little clients any more. Have the integrity to turn down these kinds of requests if you cannot learn to do them safely or if your photoshop skills are not good enough to create composite works.

I imagine that this article will inspire hate mail. Have at it. If I can make one person stop and think and keep them from harming a baby, that’s good enough for me. Bite it.

For more in-depth reading, education and study, please see the following:

From the fine folks at “Take off Your Mommy Goggles”: Glass Babies

A Facebook group: Professional Photographers for Baby Safety

A Flickr group that shows examples of composite shots and how to do them safely: Composite Newborn Portraits

Branding is not a Shiny New Logo & Very Special Colors

December 6, 2011 in Big Girl Panties Advice, Branding, Marketing & Pricing by Christine

Ahem. I’m talking to you and you and you.

Obviously not many people know what the hell branding is because their idea of branding is choosing Very Special Colors and designing a Shiny New Logo. Sometimes it’s also buying Cutsie Bags and Ribbons.

Sometimes, ok, MOST of the time, it involves purchasing pre-made logos for $39 or having a logo designer “custom design” a logo for you for less than $100. Seriously? You just paid some hack $50 to churn out a logo for you without knowing anything at all about you, your business, your clients and your product line?

Sure, they asked you what you liked and of course, you really luuuuurrrve polka dots and your favorite colors are pink and brown.

Pardon me while I go retch.

Let’s just suffice it to say that branding is not brown and pink polka dots or cutesy little colorful butterflies flying around your name. Seriously? What are you telling me? That you manufacture neon green and hot pink butterflies?

Um. No. Just. No.

I’m going to give you all a break on this subject and not lecture you too badly, because I realize that not many of you have backgrounds in advertising or marketing and have been sucked into the (wrong) concept of what branding isn’t.

Since *I* am not a marketing or advertising guru, either, I’d like you to review A Practical Guide to Branding, published by the fine folks at Business Week. This should at least clear up any misconceptions about what branding is.

Now that you have a little bit of an idea  – sit down and rehash what your branding needs to say about your business. If you are entirely clueless, I recommend that you hire an expert to help you.

One of  the best things you can do to help a professional help you (or just help YOU help you) is to have a good, solid idea of what your business is all about and the goals you have for your business as well as your clients.

A very good resource can be found at the Brand Camp Blog. The author of that site has written a book called Circus Circus. Now, I have not purchased this book, so I’m not really making a recommendation that you do so, but on her site, you have the opportunity to download and read the first chapter for free (check the top of the right hand sidebar on the site). That chapter is about writing your manifesto and it is an excellent activity to help you get a handle on the types of things you need to know before tackling your branding activities. Take an hour or so of quiet time, read the chapter and then work on the activities. (FYI – I don’t get a thing from sending you to this blog – I just happen to really like it and it’s one of my regular blog reads).

If you’ve been salivating over a designers’ store of pre-made logos or have been tempted by someone advertising logo design on a photography forum, stop it now. These are photographers who have discovered that they can make more money from other photographers by selling them stuff than they can from their own photography (another rant for another day). Unless said photographer has a degree in marketing with a  minor in graphic design, I highly recommend you pass by these “opportunities”.

I’ve had my eye on a design firm for awhile that I would like to hire for my own branding job. The cost is $1200 for their basic service, which I think is WELL worth the price considering the look of their portfolio. This is the kind of price you can expect to pay. If you see this service for cheaper…remember…let’s all say it together, now…. You get what you pay for!

You are NOT James Bond…

December 3, 2011 in Big Girl Panties Advice by Christine

True stories:

1. A bride made an appointment to meet with me to discuss doing her wedding photography. She brought a bridesmaid with her. Not an unusual arrangement. However, the bridesmaid commandeered the conversation and asked questions about WHERE I had my prints made (ie what lab) and what paper they were printed on and HOW I designed my albums and WHERE I got those printed. The bride barely spoke. Midway through the meeting I asked the bridesmaid if she was a photographer because she was asking me more photography business questions than wedding photography questions. BUSTED. She was. She talked the bride into bringing her along so she could see my price list, contract and offerings and then undercut me. The bride didn’t bother letting me know that she wasn’t going with my services and I didn’t bother following up with her. I didn’t want her as a client after that.

2. My phone rings. I have a Smart Phone that is synced to my Facebook friends list. The name of a photographer that I was “friends” with on Facebook and had met at a speaking engagement I had several months before popped up on the screen. I figured he had some questions. Instead, it was a woman. She began asking me questions about my wedding pricing and offerings. She did not mention that she was the photographer’s wife (and business partner).

3. A photographer friend is an award-winning boudoir photographer that has recently relocated and is searching for models in her new location. She received an application from the wife of a… you guessed it…boudoir photographer.

Come on, people! Seriously???

In this day and age of Facebook, the www and other technological advances – you cannot hide. We WILL figure out who you are and you will forever be on our shit lists. We will tell our local photographer friends about what you did and it will take you a VERY long time to redeem yourself in our eyes and the eyes of our peers.

Don’t do it. It’s NOT classy at all. In fact, it’s downright insulting.

In the second example above – I told the caller I was confused, that it looked like she was calling from the number of a local competitor. She ‘fessed up and apologized. And you know what? I told her everything she wanted to know and sent her some links in an email to some suppliers I use that carry a specific product she was asking about. I ignored her faux pas and treated her as if she had been up front with me in the beginning.

I’m a soft touch like that. Other photographers probably won’t be.

So – if you wanna know something, just ask. Don’t be all private-eye-like and think you’re going to fool us. You won’t.

Newbie questions from Becca

November 30, 2011 in Big Girl Panties Advice, Dear Christine... by Christine

Image: photostock / FreeDigitalPhotos.net

I received an email from Becca. She asks a series of questions that have been asked by others and will probably garner some interest from the Wootness crew, so I told her I’d answer her email here. Put on your big girl panties, though, Becca, I’m going to say some things that might not be to your liking, but I’ll try to say them gently…

Hi Christine, I subscribe to your Wootness blog, and I have a question regarding packing and pricing — maybe your other readers are in the same boat. Someone once told me that photography is like prostitution: first you’re just fooling around, then you do it for your friends, then you do it for other people, then you do it for money. I guess you could say I fit somewhere between doing it for friends and doing it for money. I’m not a professional photographer. It’s mainly a hobby, but I also help at a studio for their weddings. I’ve been asked to do a few photo shoots for friends (weddings, senior portraits, family shoots, etc.). I don’t have any kind of pricing structure set up, so I usually end up quoting them a ridiculously low price and giving them a CD with 20 images or so when all is said and done. When you consider my travel time, time at the shoot and editing after, my hourly rate is embarrassingly low. At first my philosophy was that this was giving me good experience too, so it was okay that it wasn’t a huge money-maker for me. But now I’m ready to make this side work count. So — where do I start? Instead of giving a CD, what kind of packaging options would you suggest? And what is a reasonable price? I’m hoping to have my policies and pricing in place by January 1. My next step is talking to a CPA to figure out how to do this legally! Thanks for any advice you can give. I love your blog! -Becca

OK, where to start…

First of all…prostitution? That just made me laugh, considering the whole Passionate Patty series and all. ;)

I’m not a professional photographer. It’s mainly a hobby, but I also help at a studio for their weddings.

Oh dear. How do I say this nicely? This is not a fence you get to straddle. If you are accepting money for doing photography, then it’s not a hobby. If you feel you are not good enough to be called a professional, then stop accepting money and stay a hobbiest. When new photographers straddle this fence, this causes all kinds of problems. This is the mindset that new photographers use to justify selling their services at ridiculously low prices and slapping the files on a CD.

If you are helping a studio, and they are paying you as an independent contractor – they should issue you a 1099 at the end of the year if they paid you more than $600 during the year. If they paid you less than $600, you still need to track this income and report it to the IRS when you file your taxes on April 15th at 11:59 pm.

Furthermore – if the studio you are currently working for (sorry, there is no “help out” in this business) had you sign a non-compete contract, you will need to refer to this to determine if you can legally go into business on your own. You wouldn’t want to violate a contract and besides, it’s just bad karma to take all the skills someone else taught you and then compete against them. (Now, I happen to know that Becca lives 2 hours away from the studio she does weddings for, so this may not be an issue). Another thing to think about is what you are going to use for a wedding portfolio. If the studio you are working for gives you permission to use the files you shot while in their employ, then you’re fine. It’s a generally accepted practice to note “photography ©Becca for ABC Photography” in the credits so that there is no confusion. This is the proper good-karma way of things.

I don’t have any kind of pricing structure set up, so I usually end up quoting them a ridiculously low price and giving them a CD with 20 images or so when all is said and done. When you consider my travel time, time at the shoot and editing after, my hourly rate is embarrassingly low.

Aaaah, grasshopper. You have learned the first lesson. You must price yourself correctly. Low pricing is not correct. You must figure in all of your time, expenses and overhead. I have to give you some credit here for staying within a certain number of files. It’s discouraging to hear of photographers giving every single photo on disc and not retouching or culling down. You only want to present the absolute best images to your clients, so it sounds like you are following this philosophy well. Even if they are on a disk.

At first my philosophy was that this was giving me good experience too, so it was okay that it wasn’t a huge money-maker for me.

Wrong. You should never be paid to get experience. But if you’re a reader here, you know that.

Instead of giving a CD, what kind of packaging options would you suggest? And what is a reasonable price? I’m hoping to have my policies and pricing in place by January 1.

I’m going to tick you off now and give you an answer by not giving you an answer.

I can’t tell you what to price yourself. I can’t tell you what packages to put together. Packaging and pricing is an extremely personal thing and you would be wise to not ask for advice for pricing. What you need to do is figure out your costs and your overhead and what amount of profit you deem acceptable for your work and use that as a basis to figure your prices.

Everyone has a happy price. Figure out what yours is. That way, when you are doing photography work, you will be doing it gladly and not be angry that you don’t feel you are being paid what you are worth.

As far as packages go – that’s a whole different can of worms. Again, put together packages that make sense to YOU. Personally, packages don’t make sense to me and I don’t like the whole discount on larger packages to entice people to spend scads of dough philosophy. I price everything a la carte with bonus items for bigger purchases. That’s it. That works for me. Either that, or I shoot for an hourly fee that includes the files (weddings and events ONLY). Now – this may not work for anyone else in the whole world. But that doesn’t matter. It works for me. So figure out what works for you. And don’t be surprised if you go through some trial and error on this. It might take awhile for you to get things figured out. You may even want to put together one small basic package and then as you gain experience with your client base and market, start adding more packages in as you see a need for them. That’s a lot easier than putting together scads of packages and then changing them all when you discover they don’t work well for you.

And…. don’t totally scrap files on a CD. Sometimes that’s an appropriate way to do things. Don’t be forced into ditching them because other photographers talk smack about photographers who slap files on a disk. The REAL issue is when all the files are slapped on a a disk with no retouching or culling and said disk is as cheap as a case of redneck beer & a sack of pork rinds. Capice?

My next step is talking to a CPA to figure out how to do this legally!

High-Wootness-Five to you! Another good step is to visit your county clerk of courts and apply for a vendor’s license to get you started on paying your sales taxes and be all legal that way, too. Good luck, and if you’re ever in my neck of the woods, please stop by for a visit.

Buying studio lights does not make you a studio photographer…

November 29, 2011 in Big Girl Panties Advice by Christine

Oh, isn’t that cute? You’ve got yourself a big girl camera, you’ve done a couple of sessions and now you’re taking the next step. You’re opening a studio. You’ve ordered a set of lights and are anxiously awaiting their arrival. You’ve let all your friends and fans know that the lights are coming in and you’re making plans to start shooting once they arrive.

That’s REALLY cute.

Kind of like when you see two little 4 year-olds playing house with a baby doll. They cuddle and coo at the doll and tell you they’re married. Awwww! If they only knew…

Yeah. That kind of cute.

It’s time to get your head out of the glitter cloud and think about what you’re doing.

Those lights you are waiting on? Let me guess…you got them from eBay and they cost less than $300.

Let me tell you a little story…

In 2007 I decided to try and learn studio photography. I had already shot for a newspaper for a couple of years and did weddings and events, but I didn’t know a thing about studio lighting.

I decided what my budget was and bought my first set of lights.

Unfortunately, I didn’t know any photographers I could ask for advice and the research I did was pretty inept. I decided my budget was $200 and bought a used set of lights off ebay.

OK, feel free to laugh your ass off.

When I opened the box, I had no clue what I was looking at. I figured out how to make the lights go off and discovered that one of them did not fire. I wrote the seller and they sent me another used light that was better, but didn’t match the other set.

Cue laughter track…

Why am I laughing? Because mixing lights of different powers from different manufacturers is NOT something you should throw into the mix when you’re just starting out. I messed around with this oddball light forever until I decided to just take it out of the mix and stick it back in the box it came in. It’s still there.

After some bumbling around, I realized that I couldn’t shoot with bare lights and each of them needed a modifier.

The lights remained unused until I could scrape up another couple hundred for some soft boxes. And shoot through umbrellas. And reflective umbrellas. I’ll laugh loudly all by myself here – since that time I have spent that entire budget on ONE modifier. Yet, I digress.

To make a long story short….. I wound up spending a BUNCH of money on CRAP. Yep. CRAP that is still in my possession because my ethics are keeping me from re-selling them to some poor unsuspecting schmuck.

I bought lights, cheapie triggers, soft boxes, shoot-through umbrellas, reflective umbrellas, rickety light stands and a bunch of other stuff that wasn’t worth the money. The lights didn’t even have replaceable bulbs. Once they are burned out, you have to throw the light away.

The only two items I bought that were useful was the calibration target and the light meter.

I began teaching myself studio lighting. I took some courses and did a LOT of experimentation. It times it seemed that I would never get it right. I posted my work on some photography forums for critique and was blasted. Woah! Yeah, they were lit, but they were flat-lit. What the heck is flat-lit? Look it up. I did.

About a year later, after struggling with this cobbled-together studio, I bit the bullet and spent about $5000 on a lighting system. (I’ve since added to my arsenal and have no clue what I’ve spent on equipment at this point. I’d have to consult my accounting records to determine that, but I’m going to guess that I have more than $20K invested in my studio now.)

This didn’t result in instant lighting success, but it was SO much nicer to have equipment that worked well and lights that were strong enough.

So, I spent a LOT of money and a LOT of time learning and honing my studio photography skills. It was over a year before I felt confident enough to charge a client actual money for studio session.

So – yes, it’s really cute to see all you newbies excited about your purchases and making plans to begin shooting studio sessions as soon as you open the boxes.

But it’s cute in a sad way. It’s almost like a little bitty train wreck.

I know, and all the seasoned pros around me know – that you’re gonna fail at this. You’re going to post the most horrendously lit and posed photos we’ve seen in awhile. Your photos may even be submitted to YANAP by someone with less kindness in their heart than I. You’re going to struggle. A lot.

And I will shake my head and wish that you had slowed down and asked some advice from a professional. And taken some lessons and classes. And practiced at least for a couple of months before trying to shoot a client.

It’s not too late.

PS – The very best thing you can buy for yourself when starting out in studio photography is this book. My friend Twila mentioned this book ALL.THE.TIME. until I finally bought it. It’s my lighting bible, now.

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