See the Difference: From MWAC to M.Photog.

*MWAC = Mom with a camera, M. Photog. = Master Photographer I am impressed by befores and afters. If someone is trying to convince me of the results and effectiveness of their methods or system, I want proof. Just like the diet and exercise infomercials, it’s all just blah blah blah until I see the …

Custom White Balance is Your Friend – Part 2 How to Synchronize CWB in Adobe RAW

Finally! Yes, I know. This was promised last week & I’m just now getting to it. Well, Wootness doesn’t pay my check, my clients do and I was taking care of them. So sue me. Anyway… I said that I would come back and tell you how to USE those calibration shots that I say …

Custom White Balance is Your Friend

In addition to getting photographers away from shooting on Auto – I’d also like to shoo them away from the “auto” setting on their white balance section of the camera menu. I know it’s tempting to just put the camera on auto everything and go for it – but that’s how non-professionals do it and …

Gear Review: PhotoVision One-Shot Digital Calibration Target

It is an absolute MUST to use a gray-card or similar calibration target while shooting. I have a 24″ PhotoVision Calibration Target with me at all times. I use it for every single shoot I do. In fact, I wrote a blog article last summer for my clients, showing them the difference when using one …