Continuing with today’s theme of professional organizations, I would like to encourage you to set the goal of becoming a Certified Professional Photographer. Yes, I know this is beginning to sound like I’m a PPA pusher and it’s true. I believe in the PPA system 100%! I would not be where I am right now …
Author Archives: Christine
Why Am I Doing This?
I’ve gotten some feedback from some folks since the starting up of Wootness.net. Most of it has been overwhelmingly positive, but I’ve had a few people just not “get” why I am doing this. They think I’m educating my competition and making the problem worse. Maybe I am, maybe I’m not. It’s still a little …
State and Local Professional Organizations
As you are reading this, I am traveling across the state of Ohio to spend the day and evening with two different professional organizations. First up is the Board of Directors’ meeting for the Professional Photographers of Ohio in Columbus and then on to Kettering, where I will be speaking to the Professional Photographers of …
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What is YOUR Moral Code?
No snarkiness here, today*. I’d like to talk about a subject that means much to me and defines who I am and how I conduct my daily life and my business. What, exactly, is a moral code? Well according to Thesaurus.com, some other words you might substitute for moral code are: value system code of …
Who is counting your money?
If the answer is anything but *I AM!* we need to chat. I don’t care how busy you are. I don’t care how much you trust your employees. I don’t care if your employees are family members, long-time good friends or your own mother. If you do not at least double-check all financial paperwork and …
Just Stomping on Through
There’s no tactful, gentle way of saying this. You cannot run a photography business from your home and parent your tiny tots simultaneously. I don’t mean as a stage of life, I mean you cannot serve a client while having your screaming two year-old sitting in a chair off to the side.
The only five models you will ever need.
You’re going to read over and over again about how you should NOT be practicing your skills on paying clients. At least you’ll hear it from me. I’ll lecture on that, later, but for now, I’m going to tell you about the five models you will need to get chummy with while you are learning …
Studio & Business Bootcamp
Before you start rolling your eyes and muttering “I KNEW she’d get around to selling something!” – I want to make it perfectly clear that I do not make one cent from teaching this class. All fees are paid to the PPA and that’s where they stay. Twice a year, on a Monday, almost 100 …
Your First Website
If you don’t yet have a website, at some point, you will want to arrange for that. Websites are technical time-suckers and can be lessons in pure frustration. The simplest way to get started is with a blog, and best of all, it’s FREE. There are a number of blogging platforms and services available that …
The “GOOD ENOUGH” Syndrome
Today we’re going to talk a little bit about marketing. Marketing is a HUGE part of running a business, and I’m not necessarily a marketing guru, but I do have some advice for you: Do not market yourself as a CHEAP/AFFORDABLE photographer.